Yellow Pages usage ratings

DSR® provides consumer usage estimates for Yellow Pages just as Nielsen Media Research and Arbitron provide ratings services for TV & Radio. Consumer references to Yellow Pages remain very strong—an estimated 13 billion annually. Return on investment from Yellow Pages advertising can be very profitable, but advertisers need the latest 2009 ratings to get the best results.

DSR helps advertisers and their agencies by reporting the share and number of households who use each Yellow Pages directory. Comparative Usage Reports provide you with a clear and objective benchmark for selecting the best directories for a Yellow Pages advertising campaign. Now you can buy Yellow Pages advertising smarter in any local market throughout the U.S.

DSR Comparison by Market Area: Provides consumer usage rating estimates for all Yellow Pages in the unique target market you select: Radius around Zip Code(s), Counties, MSA (metropolitan statistical areas), DMA (TV market area), State. Sample reports and pricing.

You'll get:

A report identifying each directory ranked by the number and share of the households using the directory
Number of Households Using the Directory (HUD) for each directory in the market
Total households covered by the directory and the DSR for entire directory footprint
Share of households using each directory in the market
Directory number, directory name, publisher initials, close and publishing date

DSR reports consumer usage shares for over 6,900 Yellow Pages directory titles published in the United States. DSR is the only independent, third-party to conduct usage share research for Yellow Pages unencumbered by publisher sponsorship and influence. Learn more.

Call 800-225-0420 today.